Artificial intelligence

Jaguar Land Rover Automotive will implement Nvidia AI in its cars

Jaguar Land Rover Automotive will implement Nvidia AI in its cars

Jaguar Land Rover has entered into a multi-year strategic deal with Nvidia. It will develop automated driving based on artificial intelligence and additional services for drivers. The company will use the Nvidia DRIVE solution.


Nvidia DRIVE will go to British cars/images.  Zakaria Zayan, Unsplash.com
Nvidia DRIVE will go to British cars/images. Zakaria Zayan, Unsplash.com
 

By 2025, Nvidia DRIVE technology is expected to be available in all Jaguar and Land Rover vehicles. It will allow automated driving, improve safety and driver comfort, and provide parking support.

In addition to monitoring the driver and passengers, the AI ​​driving assistance platform will provide advanced visualization of the vehicle’s surroundings.

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Nvidia DRIVE – What is it?

Nvidia DRIVE Hyperion is an integrated solution that includes AV Drive Orin, DRIVE AV and DRIVE IX mainframes, as well as networking and security systems, including ambient sound sensors.

 

DRIVE Orin is expected to power the Jaguar Land Rover’s operating system, while Hyperion should act as the vehicles’ central “nervous system.”

As Jensen Huang, CEO of Nvidia notes, “Next generation vehicles will transform the auto industry into one of the largest and most technologically advanced industries.” He claims that fleets of “software-defined vehicles will offer new features and services throughout the life of the vehicles.”

It’s worth noting that Jaguar Land Rover will use its data center solutions from Nvidia DGX to train AI models using DRIVE Sim software. All this so that the cars adapt well to driving and benefit from technological solutions in real time.

 

Newer vehicles will also receive software updates over the air, along with the Jaguar Land Rover framework, which will provide a proper framework for testing and validation.

The company argues that its latest cars will be one of the most desirable luxury cars in the world for the most demanding drivers.

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