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Sales Simplified . has been acquired by IDG Communications

Sales Simplified . has been acquired by IDG Communications

This is another technology company that IDG has acquired, among others Computer World. SSG is a global MaaS platform. IDG Communications has become the world’s largest B2B Tech Leads provider.

Simplified Vending System has been acquired by IDG Communications

Over the past year and a half, IDG has acquired promising technology companies: Triblio, KickFire and LeadSift, and yesterday the Selling Simplified Group (SSG), a leading global marketing-as-a-service (MaaS) platform that provides ground-breaking generation products. and data and analysis services. The sale of simplified database creation and demand generation software is expected to contribute to the development of IDG’s data and technology platform.

“There could not have been a better time to welcome the SSG team to IDGC. In 2022, we will start talking about entering a new cycle of our business focused on sustainable growth and improving our commercial products. Acquiring SSG perfectly complements our aspirations. There are many reasons to be happy with this. The deal – it’s a clear investment in our data, martech, performance-based solutions and some great new partners. As a result, IDG is also the largest supplier in the B2B Tech Leads market,” said Kumaran Ramanathan, President of IDG Communications.

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Michael Wave, CEO of Selling Simplified adds, “IDG has been a natural partner for the next phase of development on several fronts. We believe that the combination of these two companies will make us the world’s largest provider of leading B2B technology and provide a dynamic approach to driving the success of our clients.”

Founded in 2012 by Michael Whife (CEO) and Jaga Sidhu (COO), SSG is built on a strong foundation of data and technology. The company is headquartered in Denver, Colorado, and employs 285 people in 12 countries. SSG excels at digital lead generation, content aggregation, B2B marketing automation, and increased customer engagement. Simplified’s current selling clients include some of the world’s leading B2B brands and agencies, including Juniper Networks, Mediacom, Marketo and Just Global.

The acquisition of Selling Simplified allows IDG to add AI-powered contacts and lead account-level leads to its growing suite of intent-based marketing techniques.

“Segmenting customers by position and role in the purchasing decision process is no longer sufficient to generate sales leads. Marketing campaigns are more effective if you can also use knowledge about the current stage of the lead’s buying funnel and actively participate,” explains Kumaran Ramanathan, President of IDG Communications. “Simplified Selling does just that and shares our commitment to building deep relationships in international markets.”

Simplified selling provides two different options for product development within IDG:

The first is a global pool of over 160 million B2Bs with the goal of buying tech industry records, which can be added to IDG’s existing owned audience, creating the world’s largest addressable database of technology decision makers and influencers.

The second platform is a marketing technology platform that identifies and evaluates signals of intent based on campaign engagement using machine learning. The Demandcentr system constantly monitors the behavioral context and builds an understanding of the purchase intent of each contact and account in the database. Aggregated data and marketing technology identify the most valuable contacts that can be used to sell or further nurture potential customers.


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