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How to increase CPC in Google Adsense

How to increase CPC in Google Adsense

Are you looking for ways to increase your Google AdSense earnings by increasing your AdSense CPC and CTR? If yes, then this is the right place where you will know more than 10 new ways to increase your AdSense CPC with which you can increase your AdSense income. We have already talked about this in the article How to Increase Google Adsense CPC – Top 6 Excellent Tips. But here we will talk about those methods that work in 2023. So let’s learn about the new ways to increase Adsense CPC .

The problem for every AdSense publisher is low CPC, and as a result, even after getting good ad clicks, they won’t be able to earn enough. In such a situation, they look for ways to increase AdSense CPC.

Although there are many other ways to increase your AdSense earnings, the best way is to increase your CPC and CTR. Because if you get a good CPC per click, you will get enough income from fewer clicks on ads.

If you are not getting an average CPC of $0.05 (for Indian blog), then you are making some mistakes and you are not monetizing your site properly.

If you follow the technical tips mentioned in this post, you can increase your AdSense CPC from 100% to 200%, let us know how,

10+ Best Tips To Increase Your Google AdSense CPC 

Before getting started, you need to know what AdSense CPC is. CPC stands for Cost Per Click meaning the more money you get for each click, the more you earn.

Some bloggers have very low CPC. Many reasons for this. There are many factors that affect the fluctuation of Google Adsense CPC rate.

So, to improve your CPC rates and maximize your Google AdSense earnings , Adsense optimization is necessary to work on

There are different ways and strategies to increase your Google Adsense CPC rates:

1. Use high paying keywords

Niches and topics have a significant impact on AdSense CPC rates. Always keep an eye on trending topics and related pages in your topic. With webmaster tools, check what people are searching for to get to your site.

If you have What is Keyword Research and why is it important for SEO? If you have read, you will know that according to keyword research, you can choose high CPC keywords.

Also try using them with more organic keywords in your content to get more people to your site. In the end, it also helps in improving Adsense revenue.

You can see the list of high paying keywords here,

If you see this list for the first time, you will know that the keywords Adsense pays for is the amount. You can now choose high CPC keywords with relevant content from your site and write articles about them.

2. Allow text, image, and other forms of ads

AdSense ads are mainly divided into two types, text and image, and the rest are categorized under display ads, in-feed ads, in-article ads, matched content, and link ads.

Try to provide greater bidding capabilities for your ad slot by displaying image ads alongside text ads.

For this, we recommend that you allow both text and image types of AdSense ad units. Also try in-feed ads, in-article ads, matched content, and link ads.

3. Use high-performing ad formats

You can improve your Google AdSense CPC and increase your conversion rates with high performing ad formats.

We recommend that you use the following ad formats.

  • Leaderboards (728×90)
  • Medium (300 x 250)
  • and large (336 x 280)

Mobile banner size 320 x 100 is also recommended for mobile web page. For responsive themes or templates, it is recommended to use responsive ad formats or ad units accordingly.

Which can fit all ad spaces regardless of visitors device. I would also suggest that you use a text ad format because text ads have a higher CTR than graphic ads.

4. Use a single ad network

To get better Adsense CPC rates, it is a smart way to avoid using different ad networks. We recommend using the Adsense ad network which is really one of the largest ad networks available today.

Compared to others, Google CPM ads are highly paid and have impressive CPM rates. It gives you strict warnings to avoid ad networks that are not compatible with Adsense at the same time.

Also, if you are getting very low CPC and CPM from Adsense, then you can try using other compatible Adsense alternatives, but there will be chances of getting low bid for your ad slot.

It means that you will get lower CPC if you use other ad network like with google adsense, that’s why it’s better to use ad network only (Google AdSense).

5. Block low paying ads

As a publisher, Adsense allows you to allow some ads and block some. You can choose which ad provider sites are displayed on your blog and which are not.

Blocking spam and irrelevant ads will increase the number of real-time bids from high-paying bidders, resulting in an increased CPC rate.

You can read this article to know about it,

6. It puts ads in the right place

Placing AdSense ads is really a big challenge. Initially, Google Adsense was allowing 3 ad units to display but now the ad limit has been removed.

Now it is simply recommended not to keep all ad unit codes in one place. Place the ad units in such a way as to attract readers and visitors to read the content and click on the ad.

Note that the ad limit has been removed and this does not mean that you can add more ads, just make sure that the content is more valuable and only enough ads are placed on the quality page.

You should place ads in those places where you get better results, such as header, middle post, header, sidebar widget, etc.

7. Target specific website traffic

The CPC rate also depends on where visitors land on your website. Ensure that relevant ads come from advertisers based in their countries.

There is a big difference in the price paid for one click from different countries. Thus it is important to look for places that pay high rates per click. You can target country-specific traffic from Search Console (Webmaster Tools).

8. Change the layout of your site

It is advisable to create an attractive, unique and interactive website. It is very important for your pages with content and ad units to see how your website layout works with different screen sizes and devices.

Avoid placing all three AdSense ads above the fold. You can place ads near the content. Always keep in mind that you are providing high quality information from your content and not just showing ads to your visitors.

9. Linking AdSense with Google Analytics

Check the topic that attracts the audience on your site and check which pages get more clicks. For this you can link google adsense with google analytics.

You should write more content related to these high CPC pages. Ultimately this will increase your Google Adsense earnings.

10. Choose your domain name wisely

The domain name is the first word of the URL. Like keywords, the CPC rate also depends on the domain name of the site. Since the domain name describes the content of a website, it is important to choose the domain name wisely.

Create a domain name associated with your site’s content and keywords. This post will help you how to choose the best domain name for your website blog – 7 Tips?

11. Write quality content

Google Adsense ads are mainly content-oriented and therefore, the quality of the content is of great importance in optimizing Adsense. So you write user-friendly, easy-to-understand, and engaging content.

You can use bullet points, headings, subheadings, images, relevant links, etc. in your content. The better your content, the better it will display ads.

12. Use a responsive theme or template

As discussed earlier, it is essential to add a responsive theme or template to your blog website. Well, using a responsive theme will increase your CPC rate.

Make sure you need to use themes that can be responsive design on different mobiles, tabs, computers, laptops, etc. and able to be displayed on different screen resolutions.

13. A/B testing experience

To make the content more engaging and interesting, you can add something new. Sometimes, ads that are separate from your content work best. This will definitely help you to increase your CPC rate.

A/B Testing Creating your own website with your blog can have a positive impact on your Adsense CPC rate.

14. Know your customers

It is very important to know who your customer is. Accordingly, you need to write content and add relevant ad units.

This will help you to increase your Google Adsense CPC rate. Also, if there are more visitors on your site who don’t know about AdSense ads, you will get more ad clicks.

AdMaven ad network:

Apart from Adsesense, you can also try it. Admaven is a popular online advertising platform (ad network platform). Which mainly focus on popup ads. With over 15 years of experience, it is a leading and innovative digital advertising network.

On the other hand, it seeks to improve conversion rates for its advertisers to maximize return on investment. On the other hand, they increase their publishers revenue and CPM ratio.

AdMaven provides over 12 billion impressions promoting their brands and products through a network of thousands of advertisers worldwide. Our highly advanced self-service platform is at our clients’ disposal – helping advertisers launch impactful campaigns in minutes, and publishers applying all the modern tools to monetize all their traffic at the industry’s highest eCPM.

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Getting paid is easy and straightforward. AdMaven gives its publishers the ability to choose their preferred payment method with many optional options including PayPal, Payoneer, Wire Transfer, Paxum, WebMoney, Epayments, and more.

Advertising solutions:

It provides the following types of ad formats.

  • pop ads
  • Push notification ads
  • Pay per page ads (floating banner)
  • ad block bypass solution etc.

Customer assistance:

If you need help setting up an AdMaven account, the AdMaven support team will advise you on the best tools and solutions. You can contact them at the following email accounts: or


Google Adsense is the most popular high CPM or Pay Per Click advertising network. Website owners can use this great platform to increase their visibility, CTRs and CPC rates.

Above we have mentioned different ways and techniques to increase your CPC rates, which ultimately helps you to maximize your AdSense earnings and get higher income from your blog.

You should try not just one or two options, but try all the different ones, and you will definitely get the benefit. Also read this,

If you like this information, then share it with other bloggers on social media.

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