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Metaverse – a magnet for clients and investors?

Metaverse – a magnet for clients and investors?

The number of mobile apps using the word “metaverse” in their descriptions increased fivefold in 3 months. After Facebook changed its company name to Meta, the hype around the metaverse concept started. Various representatives chose this concept, although it is at an early stage of development.


Metaverse - a magnet for clients and investors?
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In short, the metaversum concept (meteverse) is a network of virtual worlds focused on social communication as a virtual iteration of the Internet as a single global virtual world powered by virtual and augmented reality headsets.

Data provided by the Borg platform shows that between November 2021 and January 2022, an average of 28 mobile apps added a metaverse to their description, a fivefold increase or a 460% jump from the five averages recorded from June 2021 through October 2021

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Between October (when Facebook became the Meta and the metaverse concept was announced) and November, the number of apps increased from 11 to 29. In December 2021, the largest number of metaverse-related apps was recorded – 30.

Among the categories of apps that refer to the keyword “metaverse,” games with 107 apps take the lead. Finance comes in second with 101, followed by social apps with 70, and entertainment at fourth with 57. The top five books close in with 33 categories.

Other leading categories that refer to “metaverse” in their description are lifestyle (33), gadgets (26), business (25), art and design (13), and education (11).

Borg’s report highlights the importance of association with metaverses, although the concept is still in its early stages of development. “While the metaverse continues to grow in popularity, application developers are using this concept as an important marketing tool as different sectors wait for the true technical requirements of the metaverse to emerge. We can conclude that applications are working to gain an advantage once the full potential of the technology is realized,” the study states.

Additionally, players in the metaverse still have plenty of ground to contend with to ensure the concept achieves mainstream adoption. To be successful, you will need to consider aspects such as the cost of virtual reality headsets and augmented reality.

Many mobile app developers are increasingly adapting their products to the growing concept of the metaverse, after Facebook popularized the term after changing the company’s name to Meta. Although the metaverse is still in development, an increasing number of applications are referring to this concept in their descriptions.

Data provided by Borg shows that between November 2021 and January 2022, an average of 28 mobile apps per month added the metaverse to their description, a fivefold increase or a 460% jump from the five averages recorded from June 2021 through October 2021. Recording the highest number in December – 30.

Games with 107 apps top the number of app categories referring to the keyword ‘metaverse’. Funding with No. 101 comes in second, followed by Social Affairs with No. 70. Education with 11 applications is in tenth place. Data for mobile applications referring to the metaverse was provided by the Sensor Tower mobile intelligence platform.

App developers seem to be using this ‘metaverse’ concept as a major marketing tool as different sectors wait for the real technical requirements for the metaversum to emerge. It can be said that application developers want an edge when this technology is fully implemented.

It is likely that much of the metaverse will be powered by applications, which explains the developers’ decision to embrace the default concept. In particular, applications in the metaverse have the potential to exploit the most important features of smartphones, wearables, headphones, and the Internet of Things.

Metaversum can open up new sources of income for companies involved in this new venture. At this point, with the shift towards digital life, the possibilities offered by the metaverse are endless.

Games have always been associated with VR and AR technology, which is the core of the metaverse. Game engines are potentially essential technologies and building blocks for creating virtual world applications. As a result, some big tech players, led by Microsoft, are increasing their involvement in the metaverse (remember the recent acquisition of Activision Blizzard). In addition, the Roblox platform has long been seen as a pioneer in the metaverse.

Metaverse technologies have also found more practical applications in sectors such as finance. For example, VR and AR in finance can be used for data visualization, which can help you analyze financial risks, and provide more accurate customer services.

On the side of the challenges in implementing the metaverse, there are, for example, high-speed Internet access and the cost of reliable virtual reality equipment. In addition, the high level of interoperability required to build the various aspects of metaverses has not been achieved. Therefore, technology companies have to cooperate with other entities in the field of, for example, the law relating to metaphysics.

Source: Burga.com

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