These will be changes introduced as part of the Privacy Sandbox project, similar to those Apple rolled out on iOS earlier last year. Then she was met with fierce protests from many owners of social networks, whose advertising earnings immediately began to shrink rapidly. For example, Facebook claims that it could lose at least $10 billion each year because of this.

Without discouraging these views, Google is following in Apple’s footsteps and intends to make major privacy changes to Android in the near future. It will limit the sharing of user data with third parties and will be introduced gradually over a period of at least two years.

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When the changes are made to Android, it will have a significant impact on the performance of profitable companies for advertising, such as Facebook’s parent company Meta. After similar changes were introduced to iOS from Apple, it turned out that more than 95% of iPhone users have given up on ad tracking.

It is likely that Meta will do its best to persuade Google to change its position on this issue. What’s more, because it faces other serious challenges related to financial results. Facebook saw its first-ever drop in users in the last quarter, and as a result, Meta stock prices fell dramatically, reducing its market value by more than $200 billion.