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What is Google Ad Manager and how is it used?

What is Google Ad Manager and how is it used?

You must know about Google AdSense and you must also use it. But do you know what Google Ad Manager is and have you used it? If this is not the case today then do not worry, in today’s article the details about Google Ad Manager I will tell from this article will be useful to everyone. Even if you are using Ads Manager now or are about to do so for the first time. Let’s know, what is Google Ad Manager and how to use it?

If you are a google adsense publisher and wondering why should i use google ad manager? So let me tell you that you can earn more than google adsense with google ad manager.

Google ad manager is a very good platform for PPC network, but you must know how to use it properly. To understand this, you need to know it step by step.

There is very little information available on the internet on this topic, however it is complex. That is why today I am going to tell you in simple language, so that you all can easily understand everything.

So let’s talk directly about Google Ad Manager without delay. First of all, we will know that Google Ad Manager Kia Hai, What is Google Ad Manager?

Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. It combines the features of two previous Google services, DoubleClick for Publishers (DFP) and Ad Exchange (AdX).

With Google Ad Manager, you can use Google Adsense, Ad Exchange, AdMob, etc. simultaneously from one platform. That is, you can manage the ads of your website, mobile application from a single platform.

It contains two versions (free and paid), which are as follows.

  • Google Ads Manager (Free)
  • Google Ad Manager 360 (Paid)

Google Ad Manager is the free version of online advertising management software and is recommended for small businesses. Whereas google ad manager 360 is its paid version which is for big business.

Speaking in simple language, if you are a blogger and you are a google adsense publisher then you can use google ads manager.

Google Ad Manager manages inventory for advertisers, publishers, and ad servers. Advertisers are able to manage their inventory of creatives.

At the same time, publishers can manage their ad space inventory, and use ad server platforms to decide which ads to show and where they are shown.

You should also know how this Google Ad Manager works. So here I will try to understand you in very simple words.

Let us now understand it in simple language,

Google Ads Manager works for ad exchange, ie ad exchange. Mostly you can run two types of ads.

  • Google Adsense
  • Third Party Networ Ads (means ads for the same company)

You can run AdSense ads by linking your google adsense account to google ads manager . You can also run your own ads.

For this you can get the Orders & Items option in google ad manager. With your help, you can run ads for your YouTube channel, other website or any third party (it follows google ads policy).

Now its best benefit is that you can run Adsense ads and third party ads simultaneously and decide when, where and how the ad should appear.

This is the best solution for Google adsense vacancy as when adsense ads are not showing on your site then the third party will automatically run i.e. your other ad will be shown.

You must have seen many times that many times adsense ads are not shown on your site pages, only blank space is shown. This happens when there is no advertisement available for the content of that page of your site. Instead, you can display your ad.

For example, you can run amazon ads, ad exchange ads, home ads, or any other third party ads which will only appear when adsense ads are not available.

To know the difference between google adsense and google ad manager you need to know these two, if you know these two then let me tell you what is the difference between these two?

  • Google Ad Manager is an advertising platform while google adsense is an advertising network.
  • In Google Adsense, only ad unit can be created while in Ads Manager ads, third party ads can also be created.
  • Google adsense only survive google ads while in ad manager you can also serve ads for any other ad network.
  • With Google adsense you can only run the ad on the website while with ads manager you can get ad serving on the website + app.
  • In Google Ad Manager you can make maximum earning with the help of third party ads while in adsense you cannot do that.
  • In Google ad manager you can pay from direct advertiser, so you don’t have to pay 32% of revenue to google.

Let us now know their difference from tables.

Differences between Google Ad Manager and Google AdSense:

difference Google Ads Manager (ad platform) Google AdSense (ad network)
Inventory types available web + app web
Use other ad networks or negotiate sold ads Yes no
Simply bookmark pages to see ads Yes, if you allow AdSense to show through Ads Manager Yes
Make the AdSense network compete with other ad networks to maximize profits Yes no
Consistent reporting across all ad serving activity Yes Unavailable
Google manages payments to you and bills your advertisers or collects payments from ad networks Yes, to authorized buyers, bidding, and transactions through Programmatic Direct.
No, on traditionally negotiated terms, payments come directly to you from your advertisers or ad networks and you manage billing and collection

Now what is Google Ad Manager and how does it work? What is the difference between Google Ads Manager and Google Adsense? All this must be understood. If not, you can ask your question by commenting below.

Now let’s know that How to use Google Ads Manager, How to use Google Ads Manager, How to use Google Ads Manager in Hindi?

Before using Google Ads Manager, you should know the dashboard structure i.e. its features.

Many features are available in it, but you need to know 2 main features.

So, now let me explain you in detail about them step by step. First of all we will learn about inventory.

1. Inventory

The inventory section of Google Ad Manager is just like the ad unit section of adsense, where you get the following options.

  • Ad Units : Here you can create an ad unit.
  • Apps : Here you can add your apps.
  • Locations : Here you can add your locations.
  • Key Values : You can add a targeting key value here.
  • Targeting Gifts : You can set targeting offers here.
  • Traffic Explorer : You can explore traffic data here.
  • Traffic forecasts : You can see historical traffic data here.
  • Network Settings : Here you can manage settings for all repositories.
  • Protection : In this you get options for ad content, competition, and inventory exclusion.

First of all, we are going to talk about the Inventory >> Ad Units section of Ads Manager, so here you can create an ad unit. The following steps must be followed while creating an ad unit.

Inventory >> Ad Units Required Fields:

  • Settings : In this you have to write the name of the ad unit.
  • Sizes : In this you have to set ad size like 300 x 250, 336 x 280.
  • Target window : _blank must be set in this so that the ad click opens in a new window.
  • AdSense : The revenue maximization option must be enabled for adsense ads to appear.


You get the option to create own ads, and third-party ads in the Delivery section of Google Ad Manager. which contains the following sections.

  • Request#%s : In this you have to enter the ad network and its details. This happens according to the order of the third party. If you have to run your own ad, you can select an ad for the same company.
  • Commodity line : Internal orders You create an item. Where you have to set ad size, ad time and ad targeting i.e ad unit on which you want to run this ad you have to select it.
  • Creative : This is the section for creating a third party ad unit, where you can create an ad through text, html, image, this should be added inside the inline element.
  • Local : Here you can create a native ad.
  • Couriers : In this you get some tools with which you can scan the advertisement.

Here are 3 options commands, line items, creative task that work in tandem with each other. which we mentioned above.

Speaking in simple language, requests are used to select the advertiser, clauses are used for ad size, ad time and ad targeting, and creative options are for creating an ad unit.

That is, it works in the following way Orders >> Items >> Creatives, but if you want, you can include them in Items by creating them first.

Creative ads will only be shown when Adsense ads are available or not. If you want, you can change this in the creative setting.

How to connect Google AdSense to Google Ad Manager?

You need to follow a step to link your Google adsense account to Ads Manager. When you create an ad unit, there is an AdSense option in front of it ” Make maximum return from unsold inventory with AdSense ” It is written and this option must be enabled.

Link Google AdSense to Google Ad Manager

If you wish, you can enable this option by going to Inventory >> Network Settings so that you don’t have to select it every time you create an ad unit.

How to get paid from Google Ad Manager? This is an important question many bloggers have asked me, so let me give you a simple answer.

Actually it’s confusing for the publisher that it doesn’t get billing option in google ad manager, and when it searches for it in google, it gets information about “ad manager billing setup” on google support page i.e. official page, which is as follows.

To set up your payment method:

  1. Log in to Google Ad Manager.
  2. Click Bills > Payments and the Payments tab is selected by default. And
  3. Click Add payment method and if there are existing payment methods you may need to click Manage payment methods first and then click Add payment method and
  4. Select the account type and enter your account information.
  5. Click Save.
  6. If desired, you can add multiple payment methods.

Let me tell you that this settings to add billing details in Google Ad Manager is only available in google ad manager 360 i.e. paid version.

There is no billing section in the free version of Google Ad Manager. You will only get google ad manager payments on your adsense payment address. This means that you do not need to do anything separately.


In this article I gave you google ad manager kya hai google ad manager kaise karta hai google ad manager use kaise kare google ad manager and adsense mein kya differentnece hai google ad manager pay kaise milti hai? etc. has been explained in detail.

If you still didn’t understand anything, you can ask your question by commenting below.

If you like this information, be sure to share it with other people so that they too can learn about it. Thank you!

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